It seems common wisdom that in order for a business to succeed internationally it should first have reached a certain size, resource base, and a high level of domestic market intensity. However, this book provides in-depth acounts of seven innovative micro-enterprises that chose to bypass these steps, attaining remarkable overseas success despite severe knowledge and resource constraints. It demonstrates to managers how the most diminutive of enterprise forms can penetrate the foreign market through nurturing and leveraging key relationships in their value chain. More importantly, the detailed longitudinal retrospections of each micro-enterprise reveal that those adopting a social.
Internationalisation of the Micro-enterprise: How Tiny Businesses Can Succeed Internationally By Leveraging Their Value Chain Relationships ebook
Internationalisation of the Micro-enterprise: How Tiny Businesses Can Succeed Internationally By Leveraging Their Value Chain Relationships pdf download
Internationalisation of the Micro-enterprise: How Tiny Businesses Can Succeed Internationally By Leveraging Their Value Chain Relationships book
Paul Pickering ebooks downloads
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